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MANAGING YOUR PERSISTENT FEARS AND ANXIETIES
Everybody deals with fear and anxiety, however some people have a
hard time in managing it. As a result, here is a brief list of
techniques that a person can use to help manage their most
persistent fears and anxieties.
When facing a...
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About Emotional Child Abuse And Neglect
Any child who experience any form of physical or emotional maltreatment is likely to bear emotional scars. For this reason it is necessary to use the following broad definition. A child is emotionally abused if he/she is: (1.) Under the age 18...
HOW TO GET A GREAT ATTITUDE TO LIFE (PART ONE)
WHERE DO YOUR ATTITUDES COME FROM?
I believe that heredity (the genes that you inherit) have some part in forming attitudes. However, most important in shaping them, is the family environment, especially in your early childhood: the...
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How the Hopi Create Their World
God gives food to every bird, but does not throw it into the nest. -Montenegrin Proverb
"Do you hear that?" I whispered to my friend Tobias.
"No, what?" he answered under his breath.
"Drumming. The sound of soft, distant drumming."
"No,...
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Selling Houses: Making a Home's Sale Flyer with Internet Marketing Tools
Are you selling your home? I'll bet you want to sell right away, for the highest possible price.
Even if your home is listed, you could benefit from using Internet marketing tools. Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They build up benefits to the reader--not features of the product. Internet readers want to know, within seconds, "What's in it for me?" You can use these sales tools to sell your home.
The Realtor’s number two sales tool--right after the sign--is the sales flyer. Most real estate agents use a sales flyer template which showcases their listings using archaic marketing methods. For some reason, agents don't follow successful Internet marketing sales-copy techniques. Listing agents put a pretty house picture in the middle, list the home's features in detail, and then add a big picture of their face. But, buyers don't care how pretty your agent is! Home buyers want to know why your home beats every other house in the area. Buyers want to know what your house can do for them!
Make your flyer motivate home buyers to look at your home and to remember it. This requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits.
Think
about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. Why does a buyer care about paint? No work needed, fresh paint throughout. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances under warranty. What's great about your neighborhood? Easy walk to great schools and downtown shopping district.
Take advantage of the marketing research done by the Internet sales masters. Create a benefit-driven sales flyer to sell your home, now.
Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.
About the author:
For a full report on sales flyer marketing to sell your home (or investment houses), visit Jeanette Fisher’s http://www.doghousetodollhousefordollars.com
Jeanette teaches Design Psychology college courses and real estate seminars. She is the author of Design Psychology and real estate investing books.
For more information on Design Psychology, see http://www.designpsych.com/
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